The field of generative artificial intelligence (GenAI) is driving transformation across industries by enhancing efficiency and productivity, with advancements in large language models (LLMs) and image generation among other technologies continuously pushing the industry forward. Strategically leveraging GenAI not only fosters innovation but also grants companies a competitive edge in the data-driven landscape. To align with this trend, Coinbase recently announced the launch of its self-developed GenAI platform - Coinbase-GPT (CB-GPT), serving as a unified platform for all of its GenAI applications. By building and managing its own CB-GPT platform, Coinbase is able to tailor solutions based on unique crypto scenarios and a broad spectrum of customer bases. The platform aims to offer an intuitive user experience, coupled with personalized and context-specific support, creating rich opportunities for learning, exploration, and engagement within the crypto economy for both individual and institutional investors. With CB-GPT, Coinbase is committed to achieving its goal of providing smarter services through its products to cater to diverse user needs, thereby further propelling the development of the crypto economy.