As reported by金色财经, Bloomberg's ETF senior analyst Eric Balchunas shared insights on the X platform indicating that BlackRock intends to discontinue using its proprietary brand for its active ETF product series and fully adopt the iShares brand instead. The rationale behind this decision is to leverage the market influence of the iShares brand in order to strengthen the competitiveness and market awareness of its products. This strategic shift is viewed as a wise adjustment by BlackRock, potentially leading to an improved overall image and attractiveness of its ETF products through brand standardization.