In an effort to uphold market order and consumer rights, the Financial Conduct Authority (FCA) of the UK has developed and released new guidance standards. These new measures aim to ensure that all companies involved in cryptocurrency promotional activities adhere to strict criteria and regulations. Starting from October 2023, these compliance requirements will be fully implemented to prevent potentially misleading and fraudulent advertisements, protecting investors from unjust practices. This action underscores the FCA's commitment to continuous regulation and standardization of the cryptocurrency market.