The official Ethereum Name Service (ENS) has recently revealed on social media platforms that it will be making a crucial statement the following day. This announcement is widely believed by market analysts to pertain to the brand repositioning plan of ENS. Prior to this, ENS had detailed its recent changes in website branding, upgrades in metadata services, and the phased out traditional management applications in its official blog, all aimed at enhancing user interface and enriching features. As the imminent announcement approaches, the interest in ENS's future strategic development trajectory is reaching new heights.