In a recent announcement, Basenames declared that its services are now live. This innovative platform allows users to participate in Dutch auctions at a gradually decreasing price to acquire unique base.eth usernames. In this way, users can secure a unique identity within the Base ecosystem. The auction process is designed for 36 hours with the aim of maintaining a fair competitive environment, ensuring equal opportunities for all participants. Built on the open-source ENS protocol, Basenames aims to streamline transaction processes, promote collaboration, and enhance on-chain connections between users. Additionally, for those who had previously registered for the Base Name Service (BNS), a special discount was offered to recognize their contributions to the community.