Recently, Golden Finance reported that blockchain project Near adopted an innovative marketing strategy in promoting its upcoming hackathon event. The team decided to temporarily rename the official Twitter account to 'Scam' to gain public attention and spark curiosity. This approach aimed at achieving the objective of advertising. Back on September 5th, at around 8 AM, Near's official X platform announced that their NEAR Protocol's official X account was hacked at approximately 2:25 AM on that day. During this time, the hacker posted criticisms about the Crypto ecosystem. Although some posts have since been deleted, this incident sparked considerable interest and discussion within the community. By leveraging the incident, Near demonstrated its commitment to community safety while also cleverly utilizing social media's dissemination effect to hype up the approaching hackathon event. This creative marketing method showcases the project's adaptability and innovation, offering new promotional ideas for projects within the industry.