According to a survey conducted by the analysis group Kantar on global industry executives, the number of advertisers planning to exit the X platform reached a record high next year. This phenomenon poses a significant challenge for Elon Musk as he is trying to improve the company's financial situation through the X platform. The data shows that after Musk took over the X platform, advertisers decided to loosen content moderation to promote free speech. This move led to major brands leaving the X platform en masse. The survey also revealed that trust in the platform among advertisers has significantly decreased, with only 4% of marketers believing that ads on the X platform are “brand safe,” compared to 39% for Google. A series of such data highlights the serious issues facing the X platform and its trust crisis in the advertising market.